The primary purpose of your brain is to keep you alive. Our brains focus on 3 simple motivations to increase our odds of survival: avoid pain, seek pleasure and conserve energy. This is the motivational triad. You will always be motivated to do something that won’t hurt you, feels good, and is easy. This is how we humans survived back in the day. We were motivated to hunt, have sex and seek warm shelter by our desire for pleasure. We stayed alert to avoid danger. We didn’t go jogging just for the sport of it. We conserved our energy.