The Worker Performer

“I’m personally branding myself according to what I want to do in the world,” said Maya Zuckerman, a transmedia producer (that is, a producer who works across digital platforms) whose LinkedIn profile identifies her as a “Media Entrepreneur, Story Architect, Culture Hacker”. “But to be honest I change the title on my LinkedIn every few months and try to see what hits.” [Sam Slaughter (2015), The New York Times]
Even permanent workers are subjected to frequent changes of job title, location and roles. In an environment of hotdesking, weak social ties, short-term projects and strictly regulated speech, so as to maintain the correct mindset, it seems that any evidence of attachment to place or identity must be regularly swept away in order to keep the work surfaces clean and hygienic. [Non-Stop Inertia (2011), Ivor Southwood]

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