Evangelion 3.33 Review

Evangelion 3.33 can’t be analysed without first watching the two previous Rebuild saga movies (1.11 and 2.22). The 2.22 ended in a climax, with the start of third impact triggered by Shinji’s love for Rei and his trusting relation with Misato, both fostered in 1.11. Now 3.33 starts in a world 14 years later where:
  • Rei no longer exists, and by that I mean Rei 2.22, because there is indeed a pool full of Rei’s. So Shinji is back to square one: the Shinji we know from the original 26 episodes;
  • Misato and the crew left NERV and set up their own organization to fight… NERV. With the help of an eva corpse attached to a flying ark. Who finances them? Where’s their base? What have happen in the last 14 years? Why Misato now totally ignores Shinji?
  • NERV still exists and stills creates evas, but apparently no one is there: a massive engineer and technological operation with no living soul. Was the budget all spent in the fighting scenes? All the rich scenery made in 2.22 unfortunately is lost;
  • Asuka is reduced to a fighting warrior and all the complex questions of her soul no longer are important. By the way, Mari does what she had done in 2.22: nothing;
  • Kaworu is introduced and spends 5 minutes saying how much he needs Shinji and he will make him happy: all they have to do is entering an eva together. Seconds after being in the eva, Kaworu no longer thinks it is a good idea and dies.
The final scene is the redemption of Hideaki Anno: Rei, Asuka and Shinji together again in a post-third impact world. It ended how it should have begun. A plot with too much new information (and the Evangelion universe doesn’t lack it), too few explanations, characters with too few time to build their personas and relationships, Shinji alone again (with no hope and friends). And what about the angels and impacts? Well, never mind…
Amazing state of art animation and compelling animation aren’t enough: a good writing is indeed needed. 

The Amazing Human Mind

In the early eighties, Pepsi ran a marketing campaign where they touted the success of their product over Coca-Cola in blind taste tests. They called this “The Pepsi Challenge”. Psychologists had already determined you choose your favorite products often not by their inherent value, but because the marketing campaigns and logos and such have cast a spell over you called brand awareness. People liked Coca-Cola’s advertising more than Pepsi’s, so even though they taste pretty much the same, when they saw that bright red can with a white ribbon people chose Coke. So for the Pepsi Challenge, they removed the logos. At first, the researchers thought they should put some sort of label on the glasses. So they went with M and Q. People said they liked Pepsi, labeled M, better than Coke, labeled Q. Irritated by this, Coca-Cola did their own study and put Coke in both glasses. Again, M won the contest. It turned out it wasn’t the drink; people just liked the letter M better than the letter Q.

Portugal Positivo

Sistema de “coroas” com fim à vista, Área Metropolitana de Lisboa vai ter novo modelo tarifário“Ou seja, o cliente poderia escolher onde queria circular e pagava apenas o que tinha escolhido. A AML passava a estar dividida em 68 zonas, estando à disposição dos clientes selecionar aquelas que melhor se adaptavam às suas necessidades de mobilidade.”


Portugal não desperdiçou verbas comunitárias para agricultura nos últimos dois anos – O presidente da Confederação da Associação de Agricultores de Portugal (CAP), João Machado, confirmou em declarações à Lusa a inexistência de perdas de fundos comunitários no sector: “Em Portugal “não foram perdidas verbas [na agricultura] em 2011 e 2012”.


Governo aprova estatutos da nova Universidade de Lisboa – Os estatutos da nova Universidade de Lisboa, que resulta da fusão das actuais universidades de Lisboa e Técnica de Lisboa, foram homologados ontem pelo ministro da Educação e Ciência, Nuno Crato. Esta nova instituição terá no total mais de 47 mil estudantes, número que representa cerca de 26% dos alunos do ensino superior em Portugal, divididos por 18 escolas e institutos.


Um dia bom para Portugal. Transportes, Agricultura e Educação. Mais justiça, menos desperdício e mais eficiência.  

Formação Cívica

A informação dos custos pelos serviços prestados pelo Serviço Nacional de Saúde (SNS) aos utentes passará a ser obrigatória em todos hospitais públicos a partir de Junho, determina um despacho publicado no Diário da República e assinado pelo secretário de Estado da Saúde, Manuel Teixeira. O despacho publicado determina que o custo de todos os outros actos médicos praticados nas unidades passe também a ser comunicado aos doentes.

O esquema é simples: o utente, como determina a lei, apenas paga a taxa moderadora relativa ao tratamento prestado, mas o hospital comunica-lhe o gasto que esse tratamento efectivamente custou ao Estado. De acordo com o ministério, o objectivo da medida passa pela “sensibilização dos cidadãos para os custos associados à prestação de cuidados de saúde, através da disponibilização da informação sobre o custo suportado pelo Estado em cada acto prestado”. [Público (2013)]

Persistence

Persistence, never give up, believe…

Diogo Morgado
…have never made more senseBut Stephen Colbert’s biggest beef with “The Bible”, that draws more than 10 million viewers a week,  was its “too hot” Jesus, played by Portuguese model and soap-opera star Diogo Morgado.


If they had lacked the opportunity, the virtue of their spirit would have been sapped; if they had lacked virtue, the opportunity would have been wasted. (Machiavelli)